Gethin Jones breaks rule on Morning Live as BBC issues ‘reminder’ to him
The Welsh TV presenter co-hosts the daytime magazine show but is reported to have breached guidelines
Morning Live’s Gethin Jones has been reminded of the BBC guidelines(Image: BBC Morning Live)
Cardiff-born TV presenter Gethin Jones has been a much-loved co-host of BBC’s Morning Live for more than five years.
The 48-year-old is popular among viewers for his down-to-earth manner as he presents the daily magazine show alongside Helen Skelton and Michelle Ackerley.
But the Welshman and former Blue Peter presenter has now been reminded of the BBC guidelines after he reportedly broke the rules while on-screen.
Gethin is a long-standing ambassador for the Welsh heritage jewellery brand Clogau and has featured in many of its adverts. He even has a Clogau ‘wife’ – model Nikki Chislett who he promoted last Christmas’ seasonal jewellery collection alongside while wearing a wedding band.
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But The Mail on Sunday has now reported that Gethin has also been spotted wearing different timepieces from Clogau while presenting Morning Live – which pits him against strict BBC guidelines.
Gethin with his on-screen family in a Clogau jewellery advert(Image: S3 Advertising)
The broadcaster’s rules state that presenters ‘must not appear on-air wearing clothing or using products or services which they have been contracted to promote’.
BBC Studios told WalesOnline: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Gethin has been reminded of these guidelines.”
According to The Mail on Sunday, over the past eight months Gethin has worn many of Clogau’s watches on Morning Live, including a £550 model with a stainless-steel case and black bezel.
Another watch, costing £420, has a polished stainless-steel case plated with gold and comes with a black leather strap. He has also been seen wearing a stainless-steel watch with a textured black dial and contrasting silver-tone hands and numerals.
Gethin with Morning Live co-host Helen Skelton(Image: BBC)
Gethin is the latest star to appear to breach BBC rules. Monty Don, 70, was told off last month after he was spotted in a £300 Barbour jacket while filming Gardeners’ World – after he appeared in an ad campaign for the firm.
The Mirror reported that the jacket appears in promotional content for Barbour’s Way of Life campaign, which encourages fans to “shop the look” worn by the TV presenter.
At the time, the BBC said: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Monty has been reminded of these guidelines.”
Morning Live is on BBC One weekdays at 9.30am and BBC iPlayer